Your 2018 Digital Marketing Resolution Guide
It’s that time of year again … As we reflect on the successes of 2017 (and sometimes the failures!), We look forward to 2018 and the new challenges it will bring. What awaits us marketers and brand experts in the coming months? How will we get ahead of the curve to reach and interact with the consumer of tomorrow?
Here are 3 digital marketing trends that you should seriously consider integrating into your 2018 plan.
1. Creating personalized experiences
The days of ONE SIZE FOR EVERYONE They are over. Today’s consumer is looking for personalized experiences. Uniquely created digital experiences designed to meet consumer needs and tastes. Relevant information is key as consumers are exposed to an overwhelming number of advertising messages on a daily basis. The result? Consumers only engage with personalized ads and in turn ignore marketing messages that they perceive as clutter. Personalization can be as simple as implementing custom landing pages for multiple campaigns, or as sophisticated as offering a fully personalized browsing experience based on web user history. Many different types of solutions are now available at lower costs, such as those built into content management systems (CMS) or analytics solutions. Standalone software as a service (SaaS) can also offer custom options that integrate your CMS and your brand analytics. A unique and deep digital experience for a unique consumer!
2. Adoption of artificial intelligence
The use of Artificial Intelligence (AI) technology as a tool to provide an individualized experience to each customer is also increasing. 1-to-1 personalization using AI is based on the same principles as optimization and segmentation, but offers a solution to your two biggest challenges: delayed results and inability to scale. In 2018, you can expect AI website personalization services to be adopted in more sectors than the transactional sectors with which it had originally become popular. Could being an early adopter of this trend benefit your brand?
3. Create content to attract customer engagement
This one is pretty simple – integrating content marketing into your consumer’s digital journey creates customer engagement. Marketers are going to have to treat content as a strategic resource – creating an engagement strategy using multiple media in your product lifecycle is a must for 2018. Using techniques like people and content mapping is a must. excellent way to achieve this goal. Video usage will also be a game changer in 2018, as video will get the biggest boost in the coming year. Take YouTube, for example: its traffic and engagement has increased year over year. It has become the second largest search engine after Google. Video is rapidly evolving from simple ads to highly engaging content. This shift is driven by social media: Live streaming on social platforms like Facebook, for example, is taking the digital world by storm. Making video content shine throughout the consumer lifecycle – from YouTube pre-roll ads to explainer videos and live streams – are just engaging ways to get the consumer engaged with your brand.
The digital world is constantly evolving and staying on top of trends can sometimes feel overwhelming. Like surviving the holidays, planning is critical. Your digital marketing agency is an important partner to lean on to reach your 2018 goals. Feel free to discuss these trends with them to find the best solution for your brand.
2018, here we go!