Marketing Performance Measurement Toolkit

There are many definitions of marketing, in fact, too many. Along with the progression of the Internet and consequently the development of new marketing techniques, technologies, and gimmicks, new definitions of marketing are appearing in large numbers. However plural and diverse the definitions of marketing may be, their essence remains intact. Marketing is certainly still the unique function of the […]

4 Link Building Tips

Link building is one of the cornerstones of effective SEO. Google and other search engines give a lot of weight to authoritative site links, as they recognize them as votes. The more links you get from authoritative sites, the higher your ranking will be. Link building is often a difficult task and you need to do it right to get […]

Blogging Tips for Beginner Bloggers

You’re probably here because someone told you, “You should start a blog!” so you did… And now you don’t know what to do next. Here is a long list of blogging tips that every blogger should have on their to-do and idea lists. Start by writing something EVERY day. Don’t worry so much about what, she just writes. The more […]

The modern guide to live streaming

Until recently, the term ‘corporate social media’ was defined as a refined and sophisticated profile of a brand and cautiously generated posts. The fundamental goal of corporate social media was to build influence, promote brand recognition, and ultimately sell the products or services. Although the concept of corporate social networks has not changed, the procedure has certainly been transformed. With […]

LEGO and ISO 9001

The 80-year-old LEGO Group believes that “only the best is good enough,” according to founder Kirk Christiansen. Consequently, it is registered to several key ISO standards, including ISO 9001 (quality management), ISO 14001 (environmental management) and ISO 8124 (toy safety). When was the last time you opened a new LEGO kit and found missing parts or instructions or something less […]

Exhibitors of brands and products for companies

Visibility is the key to success for any new or existing business entity. Regardless of the industry you serve, you need to be able to effectively market your brand to mainstream, niche, or mass audiences. While the integration of social media and mobile media is essential, there are still traditional ways to advertise your products and business across the board. […]