Why Calls to Action Matter
What is a call to action? In marketing, a call to action or CTA is an instruction to the audience to elicit an immediate response, usually using an imperative such as “call now,” “get more information,” or “schedule an appointment.”
Calls to action take on different aspects and purposes when you market your real estate business. You are in the business of selling houses, so you need to generate new leads and referrals, and to do so, you must direct prospects to interact with you. This is where calls to action can help. A button, a banner and links are calls to action and always work best when there is a sense of urgency.
Common calls to action
Download. If is one First-time buyer’s guidee gold Tips for getting a mortgageOffering potential customers something of value in exchange for their email address is a great call to action. Remember not to ask too much in return or you will suddenly become a burden and the potential customer will not deliver. Just ask for a name, email, and maybe other information like a phone number. The more you ask, the more you risk a higher churn rate.
Share. It can be a button or a hyperlinked word. Use this CTA when you want someone to share your social message or blog post. Plugins are available that will appear in your chosen places on the blog post, but generally a shared CTA at the top of the post works best. Facebook offers companies a call to action on its pages. Take advantage of these to direct visitors to your website to connect.
Subscribe. If you have a blog, add a “subscribe” button. Put it in a few places on your blog, particularly on the first page of a column to the right or left of your content. You can add a “subscribe” popup when viewers are almost done reading your article.
Planning. Providing a link to an online scheduler is a great call to action, as your prospect can book an appointment with you without calling or leaving messages or hassle. A link to a scheduler in an email or on a web page is easy for the visitor to use outside of office hours. A scheduler offers a schedule that shares only their available time. The customer schedules the time and you receive a notification. You can confirm the appointment or send an alternative time. Booking appointments online is easy and customer friendly, and the best part is that appointments can be made seamlessly through your email system 24/7.
Keep in mind that the online scheduler is probably the least used and offers the most value within emails. Take advantage of the online scheduler within your “new list” emails to help clients schedule tours or schedule appointments to sign documents. Add a link to your email signature and remind clients that they can book appointments according to YOUR schedule using the scheduler. Impress the urgency of setting aside time to view new listings in a very tight real estate market directly through your email signature.
Get more information. This CTA is usually at the end of an article or web page. The CTA is to answer additional questions by contacting you or entering information in a contact form.
These are just a few of the commonly used calls to action in marketing to convert a prospect into a customer. Add CTAs to every web page, blog post, and email newsletter to generate interest while also providing another point of contact – a reason to connect with you.
Try an online scheduler within your email signature. You have a call to action in every email you send. Clients can schedule appointments online and reserve time on their calendar, without calling, emailing, or any hassle. See how calls to action like online scheduling can grow your business.