Search Engine Marketing Services and Internet Marketing: What’s the Difference?
Search engine marketing is a part or a form of Internet marketing services and is intended to promote a company’s products and services by marketing the company’s website, on the Internet, and in search engines. Marketing and promoting a website is accomplished by increasing its visibility and ranking on search engine result pages. SEM includes the use of search engine optimization techniques, paid search engine inclusions, and paid placements. The efforts of a SEM strategy are aimed at increasing traffic and visits to a website from the search engine results. The number of visitors and their conversions are also calculated to get an idea of the effectiveness of the SEM campaign. Conversions are a measure of total site visitors and the actual number of visitors who have registered on the site, purchased a service or product, or contacted the business for more information.
One of the best known and widely used search engine marketing methods is PPC or pay per click marketing. It is not only used on search engine results pages but also used on ad networks, websites and blogs and advertisers only pay for the number of clicks or in short the number of people who make click on the ad. Advertisers bid on keywords or key phrases that are relevant to their target market. When a user types a keyword/phrase into a search engine search box, which matches an advertiser’s list of keywords or key phrases, or visits a web page with content that is relevant to the keyword/phrase of the advertisers, the ads are displayed. These ads are known as sponsored ads or sponsored links.
Internet marketing services are a much broader field and include search engine marketing. Internet Marketing brings together the creative and technical aspects of the Internet and includes website design and development, advertising, and sales. Internet marketing ideas does not just mean building and promoting a website, nor is it just placing banner ads on many websites. Internet marketing can be effective only if there is a comprehensive long-term strategy in accordance with the company’s sales goal, business model, taking into account the website, function and appearance of the company. The focus of internet marketing services is on a target market by selecting the right advertising media, type and design.
Internet marketing is comparatively cheap in terms of the cost of reaching a target audience. Businesses that want to advertise their products and services can reach a broader audience for a fraction of traditional advertising budgets. The Internet allows customers and consumers to search for and purchase services and products at their convenience. Therefore, businesses with an online presence and internet marketing services have the advantage of reaching more consumers, leading to better sales and quick results for the money spent on advertising.