Identifying the Top Dirty Tactics of Distraction Marketing: How to Avoid Being Scammed! Part 1 of 2
I had to split this article in two due to the length of the issues so here or the first 5 dirty tactics, the next article will follow shortly. Enjoy!
dirty tactics – Saving time
The biggest lie for all newbies is “all it takes is 3 hours a day and at the end of the month you will be earning from $3 to $500 a month or even a week.”
It’s a full time job! Not everyone can do it! There is no foolproof method!
There is no “lazy way to get rich quick.” They make it sound easy. They say, “If an Idaho housewife can do it, anyone can do it.”
How many emails start with “Find out how Betty went from near broke to making 6 figures a month on autopilot” or “This system makes me at least $171,168.06 a month! …and you can start using it 15 minutes a week?” from now on!” or this “Stay home, mom’s retiring in just 48 hours!” The last one is my favorite, if she is a STAY-AT-HOME MOTHER, what did she retire from… her children? Give me and anyone else with half a brain a break. The unfortunate part of this is that this type of marketing works. People look for it. They want to believe that they can be just as successful.
When you click the link, you are shown a screenshot of Betty’s account. The sales letter is so long that you need to pack a lunch to read it. She promises you all the rich you have ever dreamed of, over and over again. It gets so repetitive, I always skip to the end where they tell you what a good deal you’re getting.
dirty tactics– The guarantee
Then there’s the guarantee, “NO RISK, 100% of your money back if this doesn’t work for you!” or “Guaranteed to work, even if you’re not motivated!” WOW! Who could resist that? It gives the impression that the Guru takes all the risk. He makes me feel better, how about you?
dirty tactics – Beware of pop-up special discounts:
My favorite part about these sales pages is that when you decide it’s not for you and try to close the page, something truly miraculous happens. A popup appears and suddenly you are offered a special discount, just this once and you will never see this page again if you decline. Convincing stuff!
Sometimes they cut a hundred bucks to make it more affordable, but sometimes their special offer is exactly the same as the first except now you’re on the checkout page and they word it slightly differently. It still turns out to be exactly the same price as the first offer, just worded slightly differently.
I recently saw a sales page that did exactly that, but it went a step further. I found this particularly slimy. At the bottom of this offer it said, and I quote: “You make a one-time payment of $4.97 today.” Good deal, right? Then, below that, in slightly smaller print, was “Then in 7 days you will be billed one more payment of $42.03…and that’s it.” WOW! Only two SINGLE PAYMENTS! They count on people seeing the small fee and jumping to the offer without fully reading the rest and I’m sure this works on occasion. As I said before, ELEGANT!
dirty tactics– Testimonials
I’m not interested in those testimonials that fill the page; they may or may not be real. I prefer to make my own decisions. Also, are there ever any of them who are unhappy with the product? They’re all pretty one-sided.
dirty tactics– Beware of those high priced “tutoring programs”.
Now, a real mentor, if he’s good, can walk you through the process of what you’re trying to accomplish, but others just walk you through the motions, go here, do this, without really giving you that little missing piece. information that he really needs. I’m not saying he should do the work for you. Of course you need to do the work yourself, that’s how the learning happens. It’s just not easy, no matter what THEY tell you. I think all gurus know that if everyone who bought into their program was as successful as they were, it would surely affect their bottom line, so they can often hold back.
paul ineson
Stay Tuned for Part – 2 More Dirty Tactics to Avoid