How to get the most out of AdSense in 2017

Google removed the limit of 3 AdSense ads per page and after that updated its advertising policies saying that “we can limit or disable the display of ads on pages that do not contain valuable content and / or with excessive advertising, as long as you do not make him make changes. ” Most likely, the changes are related to the fact that many pages on mobile devices scroll to infinity and beyond, so it is not appropriate to talk about advertising in specific numbers.

According to Marketing Land, Google has officially confirmed the information about the removal of the limits on the number of ads and noted that they will now analyze the content and the advertising balance of the page as a whole. They say that, considering any infinite scrolling and long video sequences, it is the decision that is much more balanced.

So starting in 2016 there is a chance to start earning more on contextual advertising and you can’t help but rejoice. Still, one shouldn’t mindlessly fill the page with ads, as there needs to be a balance that includes the ratio of advertising to content.

First, think about the users. Do you think it would be nice if they couldn’t find useful information on your website amid heaps of advertisements? This will only set them back.

Second, just because Google is now loyal to more than 3 ads per page doesn’t mean you can’t blame it for ad overuse.

Once you have learned these rules, you can start to increase the effectiveness of your website monetization. I would suggest my own strategy for placing ad units on websites, where the content ranges from 2 to 7000 characters.

In my opinion and experience, the best way is to place 4 AdSense ads per page. The optimal solution will be to place 728 x 90 or an adaptive block below the title. Two blocks should be placed in the body of the page. These blocks will be displayed randomly throughout the content. It is desirable to place 336 x 280 blocks in the body. The last 300 x 600 block will be best displayed on the website bar. Where exactly on the website bar is your business. I placed it at the bottom of the website bar and it gives me a good return.

Of course, it is not the only correct way, but it is still very effective and does not distract users from the main content. Depending on the circumstances, you can even add 3-4 ad blocks in the body of the article on very content-intensive websites, where you need to do a lot of scrolling.

I hope my tips are useful and that your pocketbook thanks you.