How to deal with dynamic search results and rank higher

With the growing technological world, people have also become more accustomed to using the Internet to search for various information and collect data from there. Using specific keywords often shows the highest ranking websites that offer relevant information in the SERP. And with search results becoming more dynamic and personalized over the years, it has created a challenging SEO environment for webmasters and content marketers. But these changes can create opportunities for those willing to explore it.

Consumer search behavior is also changing rapidly and a report has indicated that 57% of searches have now started using the mobile device. Google has revealed that voice search has also increased around 20% of all Google mobile search queries. The search engine is also constantly updating and adjusting the SERP layout to better align the searcher’s context and expectations. Audiences always expect to see rich and relevant content on the SERPs that doesn’t just include text listings, images, videos, local map results, and much more. The standard organic listing also features rich snippets that enhance listings by presenting information that is visually appealing and often very easy to scan.

There are even changes to paid search and Google has doubled the size of its PLAs and also announced that four search ads can appear for highly commercial queries from three before. This change in the SERP has had a huge impact on SEO and now marketers need to consider how content is displayed or evaluated on the various devices used by the audience so they can target more traffic from the right search at the right time. appropriate.

The impact of the change on SEO:

Changing the SERP from the classic “10 Blue Links” to a dynamic and visually appealing SERP has a huge impact on the way webmasters do their jobs. Earlier, creating content for a web page with your chosen keywords helped to rank higher on SERPs, but now different types of content rank on different SERP sections for different users in various locations.

Today, you need to create other types of content to capture the various areas of the SERP, a video, a high-quality product image, local store information, and even a question answer section. Once these four pieces of content are in place along with your standard text content, you can easily earn a spot in the SERP for the same keywords you targeted to rank for years ago. Targeting three mobile devices with 5 types of content makes for a permutation of 15 total. And this is indeed a challenging task that involves producing more content, optimizing it, and tracking it to improve organic search performance.

How can SEO webmasters focus their efforts to rank higher?

Webmasters and SEO markets have to put in heavy content marketing efforts. It is very important to look at the type of content that is most likely to rank higher in the SERP for the most important target keyword. This type of observation will be the key for search markers to improve their organic search performance and also stay in the market. Today, Google will never show a one-size-fits-all SERP again, and marketers also have to analyze the ranking position of the mixed content element of the SERPs for their chosen keywords. Webmasters should also understand the signals and check if the selected keywords produce SERPs with local results or not.