Carl J. Kosnar becomes consultant to the IFA Social Sector Franchise Task Force
September 1, 2018
Press release
Carl J. Kosnar becomes consultant to the IFA Social Sector Franchise Task Force
SAN DIEGO, CA–(September 1, 2018) – The International Franchise Association (IFA) Social Sector Franchise Working Group has announced that The Kosnar Group Managing Partner, Carl J. Kosnar, has been selected as one of their franchise mentors, to advise companies seeking help developing a social franchise.
“The subject of social enterprise business entities has fascinated me over the past few years. Our firm has been involved in helping companies franchise their businesses and license products and services through technology transfer for over 35 years old,” said Mr. Kosnar.
“The success of the American franchise business model is well documented through volumes of books and articles, including those I have written, over the past thirty-five years. It is not my intention to add to the prolific body of text that already exists, but rather to explore the opportunities we see in trying to merge the American franchise business model with a social enterprise franchise,” added Kosnar.
Much has been written in recent years extolling the virtues of franchising as it exists in the United States and other countries. However, there has been a paucity of information and analysis of the economic impact and potential of franchising, or similar economic expansion systems, on the development of social enterprises.
One of the pioneers in the US in promoting social franchising is the IFA Social Sector Franchise Task Force. The working group is made up of IFA members, experienced franchise professionals and innovators who have come together to help franchisors in the social sector and other NGOs. The social franchise model creates opportunities for local entrepreneurs to deliver products and services in underserved communities around the world.
Business franchising and social franchising are variations on the same basic strategy for expanding a business. They differ in only two aspects:
• The type and purpose of the products and services offered by the business being franchised.
• The target customer profile
Social franchise businesses, like those operated by traditional NGOs (non-governmental organizations), are built primarily to provide products and services that people need, not simply want, such as healthcare, safe drinking water, sanitation, clean energy, and education. They are social enterprises whose creation is aimed at achieving objectives such as those set out in the 2030 Sustainable Development Goals established by the United Nations.
For more information on social business franchising, contact Carl Kosnar.
Contact:
CARL J. KOSNAR
PARTNER DIRECTOR
THE KOSNAR GROUP
2306 WALES DRIVE
CARDIFF BY THE SEA, CA 92007
PHONE: (619) 994-2258
FAX: (760) 632-0772
[email protected]
http://www.kosnar.com
A trusted franchise advisor with 35 years of experience