Animatics creates and delivers affordable visual marketing messages

Once little more than a roll of hand-drawn quick sketch film used to synchronize the many scenes of a movie with its soundtrack, animation has recently become a form of media in its own right. In today’s world, ‘animatic’ is frequently used both as the name of a final product (a type of social media video, for example) and the process by which that product is created. Due to its relatively low cost, short production time, and nearly endless uses such as television commercials, trade show eye catchers, teaching aids, branded devices, social media videos, and more, animatics They have become quite popular with major corporations in the US and elsewhere. .

Most current animatic productions, 30 to 120 seconds long, tend to use drawn figures, sometimes nothing more than simple stick figures, with background scenes that are also drawn. Very often, figures and their surroundings are able to move within these sketches: an arm reaching for a product or the doors of a building opening in a welcoming gesture, for example.

Whatever the purpose of the message or the intention of the animation, both are communicated in the professionally prepared script on which the entire production is based. The purpose of that script is to capture the essence of the desired marketing message and give the final graphic designer a hint of what the content writer has envisioned. It is not intended to limit the creativity of that final designer.

An animatic can take a week or less to produce once the script is approved. As for what an animatic can cost, much will depend on the level of detail and the desired art technique. Using simple stick figures, for example, and they can convey a message quite effectively, will obviously cost less than more realistic and detailed illustrations.

Why use animatics? Because they are an affordable way to test new products or packages, new ideas, causes, or a new approach to sales. They are also effective in promoting new products, services, charities, and causes. Once you have a rough script of your message, you are ready to begin production of your animatic. Most of the top animation producers can provide everything you need to complete a project … from artwork to music, even including creative input to help increase the effectiveness of your script and its underlying message.

Animatics are not intended to replace any current traditional medium that a business may be using. Its purpose is to complement that medium, to reinforce a key message through attractive and inexpensive graphics, which are often displayed on a company’s main website or on a specific landing page.