Advantages and disadvantages of billboards in advertising
There is nothing more enjoyable than driving with your family. When you’re out on the road with your kids sitting near the window looking at the colorful surroundings they’re seeing, you’ll probably feel more comfortable and relaxed.
The enjoyment and happiness felt by your children while driving is enough to alleviate the feeling of tiredness while driving.
As you drive down the road, you may notice the titans of the advertising world due to their sheer size. They can be called as the giants of modern roads. These giants are called billboards.
Billboards come in sizes. Companies all over the world use the technique of erecting giant billboards to gain attraction. More attraction means more popularity which will definitely lead to more sales.
Very often, companies hire the most popular celebrity, such as actors and actresses, so that person’s influence is transferred to the product.
The technique is to show the public that their idol is using their product, so the public must use it too. Billboards should also be more colorful to make them more attractive and eye-catching in the eyes of the motorist.
Billboard advertising had become more and more popular as the years passed. Billboards have been a part of city streets and highways for a long time. However, there are downsides to using billboards despite the benefits they bring to businesses.
As said above, billboards generally come in sizes from the smallest to the giant, which makes the billboard more prone to collapse when there is a typhoon. It is very dangerous because it could be blown away by the raging wind that affects the nearby community.
The billboard could collapse and fall into a residential area where people live. The dangerous scenario is that the huge weight of the billboard could crush a house in an instant killing more lives.
Car accidents are the norm in a city with intersecting roads when one car hits another in a head-on collision. Billboards are sometimes responsible for these accidents.
Billboards are made to be more attractive to catch the attention of motorists. Because of this, motorists instinctively look at billboards ignoring traffic lights or cars around their cars. This scenario could cause a very serious accident and could cost lives.
Because of the tall billboards, a man with such a disappointing and lonely life could climb onto the billboard to jump off and end his life. This is called suicide. There are many cases in which people climb the billboard to commit suicide.