Digital Marketing

Role of knowledge intelligence in today’s competitive environment

With the advent of globalization, there has been a huge increase in recent years in knowledge management. Knowledge management implies the extraction and integration of enormous and dispersed knowledge in a single platform, to generate knowledge intelligence. Intelligence analysts are the most important tasks of knowledge workers. Analysts must examine massive amounts of data, using the perspective gained from history and experience to gather from disparate sources the best coherent picture of what is happening in a technical domain. Information technology research has the potential to create innovations, which is very essential in this competitive environment. Analysts make extensive use of precedents and analogies. This sometimes leads to vital “translogical” leaps.

Precedents and analogies sometimes increase and decrease the quality of the analytical product. Better use of human intelligence, coupled with various knowledge-based software power tools, could help analysts recognize the deepest or least obvious analogies and apply these analogies to current technical trends, and generate the best technical insights. .

Knowledge workers make heavy use of scenario generation, both to interpret current market and technical trends and to project plausible future events to expect or guard against.

Increasing patent protection globally More and more companies are looking at intellectual property from a business and legal perspective. Therefore, it is essential to have patent due diligence before entering a new market. Patents have been considered the most important source of technical knowledge. If you know what your competitors are doing, you can align your strategic goals accordingly. The mapping of computational patents, which most companies are using, is a methodology for the development and application of a technological knowledge base for technological, strategic and competitive intelligence. Patent maps are categorized representations of patent information that has been extracted and added or grouped to highlight specific features. All of these operations are performed by knowledge workers, either within companies or through various knowledge outsourcing service providers (KPOs).

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