Insurance Marketing: Take Your Bio From Outdated To Stellar
How well does your professional bio showcase your skills? Does it tell the story of your personal brand? Is it current and compelling?
Unfortunately, most insurance professional biographies are outdated and boring. They lack heart, depth and inspiration. Company profiles are often riddled with hackneyed clichés and insurance industry jargon. And the typical executive bio is no better than a resume: a bulleted list of jobs and skills that can be easily forgotten.
A well-written, descriptive business biography puts a personal face on your offer and makes insurance prospects feel more comfortable and reassured. Clearly convey your credibility and demonstrate your success, giving your prospects faith that you can truly deliver on your promises.
Professional biographies are multi-talented insurance marketing pieces. They can be incorporated into insurance websites, brochures, and sell sheets. They can also be used for:
- Insurance Line Items
- talking about commitments
- professional introductions
- networks
- LinkedIn and other social media profiles
Professional biographies are highly recommended for insurance executives, insurance agents, and anyone else striving to develop and market a personal brand. In fact, some innovative and service-oriented insurance companies display biographies of all customer-facing employees on their websites.
ORGANIC Back
- Use vivid examples of your capabilities.
- Include objective measures of your successes.
- It incorporates some interesting quotes.
- Keep writing formal and in the third person.
- Customize your bio for each potential audience.
ORGANIC Don’t
- Avoid long resume-style lists of job titles.
- Don’t write in the first person.
- Resist the temptation to be detailed. Most biographies can be completed in one or two pages.
Isn’t it time to tell your professional story in a way that is relevant and interesting to your target market?