How hotels can cope with the Airbnb generation through information outsourcing

Shared services are disruptive innovations. The rise of the sharing economy may have been favorable for most of today’s consumers, but the industries affected see these developments as enemies of economic growth. These unintentionally push the demise of their traditional counterparts.

Only a few have started the reinvention to play alongside the game that its modern competitor has been winning. When it comes to hotels, Airbnb isn’t just an enemy, it’s the technology they still have to adapt to.

The painful impact

Airbnb was now considered the largest peer-to-peer hospitality service since its inception in 2008. This platform has been doing the old things while trying the new ways. The utilization of digital technology and social media in the marketplace provided a holistic user experience regarding consumer choice. Whether Airbnb actually caused the disinflation of hotel bookings has been inconclusive, but the growing Airbnb industry is undeniable by itself.

In addition to moving people to spaces away from establishments, his recent “live like a local” campaign was trending among millennial travelers. Airbnb has also set up its online reputation system where past guests can leave a rating and review.

Intimate and Personal

At the very least, learn from your toughest competitor.

Personalizing the experience has been the trend among the generation of renters, the millennials. However, hotels need staff they can talk to 24/7 and who are responsible for their entire hotel experience.

Information outsourcing equips industries with the kind of technology to complement this need. In addition to better quality of personalized services, hotels will also have advertising campaigns and marketing designs in addition. Tech workers could also provide hotels with specific software and apps, organize their logistics, and even manage their internal processes. Recruiting highly qualified staff from the solution team is not that risky but profitable as it will improve your services a lot.

Equipped with your own IT department, you can now easily outsource direct services like laundry, cleaning, restaurant, concierge, and even emergency issues. It can also cover reservations, technical support, customer service, airport transfers and much more. This may also include additional services such as access to airline reservations, travel agencies, tourist offices, public transport or car rental.

The hospitality industry has been shifting to higher degrees of process automation. Hiring tech talent in hospitality would go a long way to take advantage of the game and reclaim the territory for its rightful owner.