Comparing Apples to Apples: Signature Packs

When looking for a sign company to handle the next commercial real estate project, is your company comparing apples to apples? Searching for the best deal bundle is a good idea for any developer, but make sure you know exactly what’s in the deal. Does the offer include all aspects of the project? Are there any hidden costs or fees? Does the sign supplier provide a complete turnkey solution or just a part of the solution? What is your company responsible for? Are taxes included in the final result? Are the designs extra or included? Be sure to find out what grade of steel or aluminum is listed and what type of screws are used. What is the quality of the welds? Are the signs built to be easily repaired? What is the quality of the EMC in the proposal?

Why is all this important? It is important to know how long the signs are expected to last. It’s also important to know what long-term maintenance and service costs look like. Saving money up front may not always look good when looking at the big picture, especially if signs will need to be repaired or replaced sooner. In the long run, your business may end up spending twice as much on a smaller initial investment. In many cases, investing in quality up front will save your business development company money.

Another consideration is the design of the sign. Is it being designed by an architect or professional advertiser who knows how to generate business for their tenants? Is the site triangle being considered in the design or is the sign simply an afterthought?

Are signs made to last? Are guarantees offered? Does the sign company handle obtaining permits or is it your company’s responsibility? Is the proposal truly turnkey and hassle-free in the long run? What is the sign company’s safety and customer service record? Are old posters disposed of correctly or is your company exposed to legal risks? Your team has likely paid great attention to the choices made in your building, mall or shopping mall investment, make sure you take the same care when choosing a professional to handle your sign package. Your signs are the advertising beacon that attracts business to your tenants and your investment. Is your team comparing apples to apples or apples to oranges?

Something to ponder when comparing competitive sign bid packages.