Business English Writing – Keys to a better job

Writing business English emails doesn’t always have to be done the old-school “professional” way. Most people use their email as a way to communicate with their friends and family. They usually won’t check your email to see what kind of sales some company is offering.

When writing emails in business English, be sure to use some humor and make them feel personal. Make the person reading the email enjoy the experience and they are likely to open your emails in the future. Some people in big business would totally disagree with what I’m saying because it goes against what they learned in school. But the world is changing fast, and people are sick and tired of reading this kind of classic business writing.

You want to stay on point when you’re writing and not drag out your message. People are busy and will often get bored in the middle of your email if you’re doing this.

Make sure your business writing style is modern and fun. You can use smiley faces and winks. People can relate to these things since that’s how their friends write. If you’re writing as a friend, the reader will be in a much better frame of mind to actually read what you’re trying to say.

People can see through obvious advertisements. I tried this approach in my early business writing days and it was horrible. I failed miserably. Once I started treating my customers like genuine people and friends, I was able to get much better conversion rates on sales. People even started responding to my emails and some people wanted to meet me.

Don’t worry if your English is not perfect. Even native speakers make typing mistakes. It can even be cute and funny at times. Just do your best and don’t try to impress the reader by using really big words. Native speakers find that type of writing quite annoying to read. Keep it simple and friendly and I’m sure you’ll do much better.