I went to a public seminar a few years ago and arrived about 15 minutes ahead of schedule to start. The coach was flying around the front of a room like a bat. His leader’s guide came out of his briefcase, followed in rapid succession by transparencies, flip chart markers, a large number of samples that he would then distribute […]
Behind the operations of each company is its value delivery system. It is the central processing unit of the entire company. For example, what does it take for a computer manufacturer to receive an order, process the order, produce the equipment, deliver it, and collect payment? What are all the steps a mortgage company takes to process a mortgage application […]
Today’s business-to-business marketers are never short of stakeholders suggesting new ways to leverage social media, Web 2.0, SEO / SEM, mobile apps, and all other digital tools. But what criteria do you apply to determine what is worthwhile and what is a waste of resources? Here are seven considerations to start optimizing your digital efforts. 1. make sure nothing happens […]
Spreadsheets are inexpensive and easy to use, especially for basic purposes. You can use them to keep track of your payroll, expenses, simple hours, or inventory. Over the years, companies that eventually computerized their data used spreadsheets like Excel to manage their employees’ hours. Managers and administration offices used worksheet templates for various purposes at work. These templates were often […]
The natural resource, soil, is the thin layer of organic and inorganic materials that covers the rocky surface of the Earth. Soil formation involves a large number of factors and is a time-consuming process. Mechanical weathering of rocks due to changes in temperature, wind, moving water, and lichens are some of the contributing factors. Pollutants such as toxic compounds, radioactive […]
From e-commerce to mobile commerce, web apps to mobile apps, mobiles to tablets, desktop to laptops … and many more. This is the technology that constantly progresses with the step of the rabbit. In fact, it has moved far beyond your imagination and perception. It seems that each year is celebrated as “The year of mobile devices”, because when the […]
The presence of water is an essential requirement for the development of high-strength concrete. However, the reaction of cement and water produces a hydrated calcium silicate compound (better known as CSH gel) which is the best binder. The water used in the concrete must be free of impurities and must be portable, clean and suitable for drinking. Since the presence […]
This timely 62-page brochure may be just what you need to boost your own marketing and branding, and / or just do what it promises – that is, publish your book and turn it into a “strategic business development asset.” . I must say from the beginning that I was intrigued to read this book, as I wrote (have published […]
Early in the life cycle of a product category, a product ladder is formed with many rungs. Little by little, the ladder becomes a matter of two rungs. In batteries, they are Eveready and Duracell. In rental cars, they are Hertz and Avis. In hamburgers there is McDonald’s and Burger King. In toothpaste, it’s Crest and Colgate. The Law of […]
This is based on the reaction of arsenic gas with hydrogen ions to a yellow spot of mercury chloride paper. The test is provided to demonstrate that the arsenic content does not exceed the limit given in the individual monograph in terms of arsenic per gram of the test substance. Potassium iodide used as a reducing agent. It is also […]
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