What’s troubling about wacky domain names?
Just like in real life, you need an ID on the Internet, whether you have a blog, a personal website, or an e-commerce store; otherwise they will never find it.
You want a domain name that people can easily remember and reflects what you offer on your website.
If you fancy a strange name and you think it is more attractive, beware of the danger that comes with it.
Also, consider the mindset of internet users before registering that domain name.
Although the Internet is today the main source of information for the whole world, many still consider it a dark alley that they have to cross to get to the other side, since there is no alternative route.
People don’t just click on any website, especially if it looks suspicious.
If your domain name ends with something other than .com, .co, or your local top-level domain (TLD), such as .co.UK, .com.au, or.com.de, among others, the cautious user is much less likely to visit your website.
They are not paranoid, they are just careful as they are overloaded with news about data breaches, identity theft and other security issues.
Stay away from the spam guy
It is important that your domain name is relevant to your website offerings.
If you sell dog clothes, for example, it wouldn’t make sense to have a domain name called buycoolstuff.abc.
Aside from the fact that it doesn’t say anything about dog clothes, it can’t really be differentiated from a spammy website.
No matter how good the products you sell on your website are, your spam domain name will deter visitors from becoming real customers.
Think of a name that instantly reveals what your website is about and consider an acceptable TLD as well.
Ideally, your domain name should be short but friendly, professional but understandable, and unique but attractive.
Don’t resort to using suspicious TLDs that spammers use to attack websites.
Keep in mind that a lot of people make a living selling TLDs that are quite different, if not queer.
Here are some of them that have been circulating in emails lately:
Top-level domain
Price
.Art
€ 16.72 per year
.fun
€ 24.37 per year
.video
€ 25.13 per year
.mens
€ 32.77 per year
.I
€ 32.77 per year
.revision
€ 32.77 per year
.Social
€ 32.77 per year
.amsterdam
€ 45.00 per year
.ski
€ 45.00 per year
.baby
€ 83.19 per year
.echo
€ 83.19 per year
You don’t need an expert to spot a domain name extension that was only created for spam activity.
Now, we are not saying that all new TLDs are spam. Yes, there are also legitimate ones, but they can cost much more than the ones we already know.
Take advantage of your local TLD
Competing with other websites for search engine traffic is difficult, especially those in the .com and .co domains.
However, if you are selling locally and not targeting a global market, you will get more from using your own ccTLD.
That will make your website appear faster in search results when people in your area search for your product.
How did you come up with the domain name for your website?