Profit Auctioneer Qualities – Number 2 Seller

This may seem like a given, but not all profit auctioneers are born sellers. As the saying goes, a great salesman can sell ice cubes to an Eskimo and make him happy he bought it. Successful charity and benefit auctioneer works very hard and tries every strategy to get the most revenue for his non-profit organization.

An experienced auctioneer understands the psychology of the live auction. She will mingle with the guests before the auction to get to know them and find out what kind of buyers they might be. She also knows that they are more likely to buy from you if they know you. A live charity auction is emotional and involves the psychology of the crowd. A successful benefits auctioneer will be smart at reading people and will use empathy, putting himself in the shoes of the guests. It’s imperative that you leverage these skills throughout your sale, from determining the item’s starting bid to knowing when to call the item “sold.”

With his past experience, the benefit auctioneer can usually recognize what items are worth on sight. If you’re unfamiliar with an article, you’ll do your research. Learn all you can about the history and donor of the item. A skilled profit auctioneer promotes every feature of that item and uses creativity to increase its value. He understands that a donated item may seem of great value to some while to others it seems worthless.

To be an effective seller, a profit auctioneer must also be exciting and fun. Harry F. Bank said, “A salesperson without enthusiasm is just an employee.” The benefit of having a live auction is that it creates more excitement and entertainment for buyers. The auctioneer who gets the best results is an energetic seller.

The professional profit auctioneer uses his honesty and integrity to his advantage. He knows he’s more likely to get buyers when the crowd trusts him. A recent Harris Interactive study found that 92% of auction attendees have a favorable impression of auctioneers. At the end of your charity event, your auctioneer wants to see happy buyers walking out of the auction. His profession depends on the satisfaction of guests at charity and charity events.