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Online business marketing benefits from the personal touch

Accelerate your online sales project yourself.

When customers buy an item or service, they like to know that they are dealing with a real person, not just some faceless sausage machine type company churning it out without any real concern for the customer or quality of service. I recently bought a pair of sneakers online and unfortunately had exactly that experience.

What the customer likes. You can’t help it, we’re all customers, some of us more often than others, but we all buy products or services throughout our lives. Think about how you like to be treated when you spend your hard earned money, if consumers can put a name and a friendly face next to the business it will go a long way towards achieving happy and satisfied customers who will have no qualms about buying . of you over and over again. If you have a company logo, put it in your sales letter, but not at the top of the first page, this is where a photo of you should go, if it’s not on the first page, then near it. If a problem occurs, being able to contact a real person who has a name is a huge advantage,

Build a solid reputation. How many times have you received a sales letter or brochure in the mail with claims and claims about how you can make a million dollars in 30 days or any claim that can’t actually be substantiated? If you want your target audience to trust you, you shouldn’t make claims that don’t stack up. For many people new to internet business this can cause a bit of a problem as there is no proven track record to shout about, and no impressive bank statements to show off, how are you supposed to convince your prospects that you are the real deal? First of all, your product have 100% faith in it, shout its virtues from the rooftops. in second place you, talk about yourself, create an image for your readers, make them realize that they are about to deal with a normal guy or girl. These are the foundations so that you can continue to build your reputation and be able to show off those impressive bank statements in your next sales letter.

Become an expert. Know your product inside and out, chances are there are other people selling similar products and reading what they have to say. Let’s say you are selling a self improvement course, instead of just trying to whip the thing up really use the techniques, do the exercises and the test, write down your statements, there is nothing like the experience, once you have it you can write about it. Submit articles to ezines, join social networking sites, write eBooks that other Internet companies can give away with their products—just make sure you get credit for the work. What about your local newspaper could provide them with a free article? Spread your name, become an author create a high profile, people will start to recognize your name and writing style. Now that you’re the expert, how about having a question the expert section on your website?

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