Mobile app vs. website for e-commerce
No one can ignore the importance of the mobile platform, especially e-commerce companies that are witnessing an influx of customer visits to their site from a mobile platform. According to a study conducted in 2015, 85% of consumers preferred mobile applications to websites and 41% of smartphone owners had made at least one purchase from their smartphone. Furthermore, the global market share of mobile commerce is expected to reach 70% by 2017 and by 2020 the revenue generated by mobile commerce is expected to be around $ 284 billion.
However, that does not mean that the web platform can be completely neglected in favor of the mobile platform, or having a web application will mean that you will take advantage of a greater market share. As much as people prefer the mobile platform for ecommerce purchases, studies have also shown that of the 8.52% of desktop users who add to cart, 2.78% make an actual purchase. On the other hand, on the mobile platform, the add to cart rate is 4.7% and the conversion rate is 80%.
1. Responsive, mobile, or both?
It has become imperative that all websites and web applications are responsive or responsive as they can be accessed from a desktop, tablet, or smartphone, and business owners must work with this assumption while embarking on the implementation of your solution. In addition, Google marks the page ranking of web solutions that do not adapt to the variable size of the screen. User experience and interface presentation vary across desktop and mobile platforms. Therefore, the treatment of the web solution will vary depending on the device on which it is likely to be accessed. If half of the daily traffic to the website accesses it from a mobile device, the company is likely to lose a large number of customers. A Google survey of smartphone users in the US revealed that more than 65% preferred to use a mobile website rather than a mobile app to shop online. Additionally, conversions have improved significantly for leading ecommerce companies since they adopted responsive websites, offering a better customer experience. Also, 40% of web users leave a website if it takes more than 3 seconds to load. Responsiveness cuts out the web interface to ensure the website is not cumbersome and loads quickly.
2. Need for a mobile application
Established e-commerce businesses have a mobile app on hand along with a responsive website for their business. Several companies have tried adopting mobile apps alone instead of launching a website. Depending on the type of product or service offered, very few have been successful, although they even did so at the cost of losing greater market share. According to a study by VisionMobile, more than 55% of mobile apps earn less than $ 500 a month. Another Gartner report suggests that 25% of app users use it only once and 80-90% of apps are eventually removed.
Despite these demotivating numbers, a mobile app makes sense and is even preferred in many scenarios by online shoppers because it is convenient, fast, and easy to navigate. In addition, it is easier to send personalized notifications about new offers and the customer can also respond faster.
3. More information about mobile technology and its advantage over the website
In a mobile application, the user is always connected, so the shopping cart can be accessed faster and it is more secure to save the credit card details. In addition, if you use Internet banking and other payment modes that require one-time passwords, these are automatically filled in, speeding up the payment process. Device technologies also make a big difference in improving the shopping experience for users. Some instances,
- Mobile Camera: Buyer can use the front mobile camera to upload their image and check the outfit or accessory by themselves. The camera can also be used as a barcode scanner to make payments or search for products online.
- iBeacon: iBeacon sends real-time alerts to the application user when they pass through the store and informs them of any new offers or in which aisle they can find a specific product.
- iNFC: NFC can be used to make one-touch payments
- GPS: GPS and map can be used to locate stores, centers, and even track the real-time location of the package to be delivered.
4. Web and mobile strategy
Whether the company launches a mobile app immediately or not, having a fully operational mobile strategy is essential. Whether it is a responsive design or a mobile application, there must be clarity of objectives when designing the solution so that the user experience is enriched by the shopping experience.
A startup can opt for web development services in India or any of the leading countries in providing web services in favor of mobile app development solutions in the early days of your e-commerce solution launch. A responsive website or web application will be a significant investment in the long run and will also give the customer a sense of staying in business. Extending the service with a mobile app thereafter will ensure a greater number of downloads and establish brand loyalty, which is a fickle currency in times of such tough competition.