Technology

Launch a club online?

What is required for your club?

WordPress, your registrar or blogger’s offer for your club? Forget about these three. I am not here to promote any particular offer and I will not point to any registration page here.

The aim is to show that there are other ways to proceed. Instead of thinking “how” and “how much”, let’s think with a “where am I going” and “how do I proceed to do it quickly”.

AS EASY AS 1-2-3

First: you need a name

As you are a club, it is a domain name that ends in “.club” that you need. This domain name will soon be one of the possible options during the registration phase in Google Apps for Work so don’t miss that part because:

  1. It is what defines your identity: you are a club and you want to appear as an online club;
  2. The domain name is the first representation of the trademark on the Internet, so if your club name was registered as a trademark, remember that the extension “.club” will give it credibility.
  3. it’s one of the first things your readers will see when they find your website in a search engine;
  4. will appear and attract attention on your business cards;
  5. as a club, again, it is much better to use a domain name that ends in “.club”, rather than “.com”.

Second: you need a CMS

CMS stands for “content management system”. It is your publishing platform that is yet to come – it will write your content on your back end and it will be published on your front end.

What we can see in the interface is what appears when someone enters their domain name that ends in “.club”. Google Sites is a good option: it comes with Google Apps for Work and also allows you to configure your email ending in “.club”. Soon, you can even find it in Google domains directly.

Third: you need a squad for a club.

This is where it gets interesting: there are many solutions for creating an online website, but the one with Google Sites allows you to select templates during the process of creating your first website.

I’d like to remind you that many offers allow this too, but Google Sites has an option titled “Browse the gallery for more” and guess what – out of the seven template libraries on offer, one has the title “Clubs and organizations“Some are ugly but … many are quite beautiful and I have no doubt that you can build your first online club with one of these.

What can’t you read here?

The downside of this offer is that Google does not promote it or promote other interesting options such as search engine optimization.

Clubs deserve the opportunity to know that online clubs can be created so quickly and efficiently. Regarding SEO, I have been using Google Sites for years and my website is now well indexed.

My preference is for the template for the football club, everything is there: web design, calendar, etc … Take a look.

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