Technology

Improve the delivery side of your business with a hyperlocal delivery app

India is becoming a hotbed for hyper-local delivery services that are mobile or web-based and serve millions of users like never before. This year, many brands including Google launched their own app-based local services platform and services can range from food delivery, grocery, logistics services, home services, pharmacy to cashless transactions. The evolution of “Digital India” has only accelerated efforts leading to a more flexible, service-oriented, solution-focused and transparent business model in the web and mobile-based e-commerce sector. As they start to grow, they seem to solve more of the existing local problems. Building trust among customers regarding the delivery segment is one of the biggest challenges driving major players to be active in the market.

With most apps in this niche, you can set your product, menus, payment gateway, delivery schedule, and set up the various branding elements like logo, color scheme, etc. You can change the appearance of your store however you want. This allows more control over your orders, product delivery and the business in general. As store customization is quick and easy, just at the click of a button, it requires no coding skills, developer or programming team from the service provider.

Some apps are loaded with GPS-based routing and optimization, which means you can access them from anywhere and easily create routes and plans. Efficient delivery is supported by the automatic order consolidation and driver performance optimization feature in some mobile apps. Most apps offer service companies dedicated end-to-end support and customization.

Any app-based service company looking to integrate delivery services should look to see if they can collect information from their POS/website/app, optimize delivery system through Routing and Deployment feature, one screen interface and access to all major delivery companies, interface with CRM via Point and Click interface and ability to hire and organize/manage staff directly from the platform itself.

Most apps these days use proprietary technology to increase the delivery end of the business with no capital investment for user-required app installation, no need to rely on on-demand delivery companies with options for build your own delivery network.

The ability for the hyperlocal delivery application to connect to a user’s web POS or CMS is a welcome feature. This means that a company does not have to search for multiple platforms for different functions. The delivery application API should integrate with the main POS systems available in the market. It should be easily customizable with existing user application features to suit requirements.

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