How To Improve Your Business Reputation Online
Today, managing and improving your online reputation has become essential. This is due to the advent of Google Search and the ability for anyone to search for it online and find information about your business and personal life.
Even if there’s something out there that you don’t want people to dwell on, you can improve it. It takes a bit of work, but it can be done. In fact, everyone who wants to be known online should be doing these things.
Monitor the buzz
People talk about you. You can use Google Alerts and other online applications to monitor your business name, personal name, product names, and more to find out what is being said about you online.
Listen to your customers
Many business owners take surveys, read your rumors online, check rating sites, etc., but they never really listen. It is important to show your audience with your actions that you are listening.
When a customer has a problem or complains about you online, always respond quickly to the complaint. Even on social media, if you don’t respond to a complaint, they will see that you provide poor customer service, regardless of whether you plan to provide customer service there or not.
No matter what a customer, customer, or reviewer says, it is imperative that you never allow negativity to get the best of you. Stay positive and try to read through the vitriol. A good tip is to copy and paste your complaint or reviews into a Word document and then delete whatever is left of the complaint. Then just respond to the complaint.
Although business owners know that customers are sometimes wrong, in public they are right. You should apologize to them in public and offer to improve it. It is the only way to regain the public’s trust. Better yet, ask the customer what you can do to improve it and you will be surprised how little is needed.
When sending information to your buyers in a follow-up, always ask for positive reviews and provide them with the link of the place where you want the review to be published. This will help increase positive reviews and counteract any negative reviews that may exist.
Avoid making mistakes on social media
It sounds easier than doing it, but all of this means that you should think twice about anything you post on social media, be it positive or negative. Even innocent jokes can get you in trouble if you don’t know your audience well.
Don’t neglect your accounts
Once you have a social media account, don’t allow it to remain inactive. Keep it updated on a regular basis, at least once a week personally, and if you do some smart automation, it will seem like you are more active.