Digital Marketing

How to create a great elevator shade

“Notes of crushed stones, honeysuckle, lemon oil, orange marmalade and white pear provide a stunning aromatic display as well as an impression on the palate. Great acidity and great intensity of flavor supported by vibrant acidity make this a champagne. exquisite”

This tasting note introduces and describes one of the world’s most beloved Champagne: Dom Perignon 1996. Now think about this: What words are you using to introduce and describe “You Brand”? What is your “elevator pitch”?

We use some form at least a couple of times a day. In a professional world, where business networks abound, we meet and introduce ourselves to new people every day. And each time we answer the inevitable questions: Who are you? What is your job? etc. In other words, we “deliver” our “Elevator Pitch”. Something that we would say in a few words enough to last an elevator ride.

In recent years I have used different versions of this shade and have experienced different reactions. Based on these observations, I have come to realize that setting the correct elevator pitch comes down to two main points.

1. How do you want other people to remember you?

The first line of your introduction is often the one that people remember the most. It is really up to you to determine how you want people to remember you. What do you want to be associated with? Do you want it to be your company name, your job title, or something you have to offer? Whatever you say, you will represent the ‘brand: you’. So choose wisely.

Which of the two would sound better?

A. I am a training and professional development consultant.

GOLD

B. I help professionals achieve their professional goals by improving their career and professional skills from good to excellent!

I realized that in the past, whenever I used option A, I had to back it up with an explanation in the lines of option B. So every time I ended up saying something that would amount to option A + B. This worked out in more lines, more time, and sometimes less attention. So, I thought why not use option B alone. The rest of the details are on my card anyway! And it has always worked for me.

Another example to clarify this point. “I own a hair salon in Central”, rather than “I own a professional hair salon where the main focus is to provide you with a relaxing, beautiful and complete wellness experience.”

It doesn’t really matter what industry you work in or what role. You can apply this point to any situation. How you represent yourself will decide how people will remember you. Eliminate details like title, company name or where you are from! And eliminate the jargon! Plain and Plain English really sounds more impressive than CRM, KPI, and ROI!

2. How can you make a difference?

The second important point in your introduction should be to say, what do you have to offer? How can you make a difference with your work for them or for the other people around you? Think about points like, what is special about the work you do? Make it sound special and exciting. Don’t just include the details of your job, company, or responsibilities? Tell them what you will accomplish for them!

For example, “I work as a stylist” v / s “I am a specialized stylist who focuses on elegant hairstyles for important occasions in your life such as weddings, anniversaries, business events, etc. I create a style that is perfect for that special day and memorable of your life! “If you had to choose between the two, I bet you will go with the one that used the second pitch. It is not like this?

Remember, sometimes the packaging is just as important as the gift you give. Pack your talent, experience, and expertise with the right words and you’ve won the deal!

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