Social science research: qualitative and quantitative methods
Social science research relies heavily on measurements and analysis and interpretation of numerical and non-numerical data. Quantitative research methods focus on statistical approaches and qualitative methods are based on content analysis, comparative analysis, grounded theory, and interpretation (Strauss, 1990). Quantitative methods emphasize objective measurements and numerical analysis of data collected through surveys, questionnaires or surveys and qualitative research focuses on […]
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