A close look at the automotive demographics

It is well known in the automotive industry that consumers may prefer certain cars at specific times in their lives. Younger drivers tend to like cars that are really aggressive and sporty like the Ford Mustang or something a little more quirky like the Fiesta. Older drivers may prefer something a bit more comfortable and forgiving like the Ford Taurus. Demographic data is important to automakers because this information is used to create advertising and market products that are targeted to specific demographic groups.

Let’s take a look at a car that tends to appeal to people of all ages, incomes, and backgrounds; this car is the Toyota Prius. I have seen the Prius driven by young professionals, as well as families and even older people. Although drivers young and old can vary dramatically in their tastes, they all seem to recognize environmental issues and want to make a difference when it comes to keeping the planet cleaner. The cost of gasoline is another factor that seems to affect everyone regardless of age or stage of life.

Most people who go to college or are about to develop a career generally have cash problems. As a result, they tend to favor economical and efficient cars like the Ford Focus, Ford Fiesta or Ford Edge. Ford cars offer excellent mileage and some models even come close to the 40 mpg mark, which is ideal for a young person on a budget. Cars like the Honda Accord and the For Edge are also quite popular with young drivers.

Sports cars like the Mustang and Camaro are also a huge hit with teens; men in particular. Car modification is popular with younger drivers. This can include lowering the car to the ground, adding tires, and beefing up the sound system. Both cars have a lot of horsepower and are well known for their speed. Wacky cars like the Nissan Rogue can also be popular because they’re wacky and epitomize fun and youth.

Middle-aged people are generally adjusting to their careers and may want something a little more sophisticated and conservative. Most have access to disposable income now and can therefore afford more expensive cars, such as those in the mid-tier luxury segment. Cars like the Toyota Avalon and Volvo cars are a perfect fit.

Older people like big, comfortable sedans. This can include the Ford Taurus or larger cars like the Cadillac and Buick. Older people tend to prefer the classic styling of these cars.