5 tips on how to make your small business stand out from the competition
When economic times are tough, it’s more important than ever to take steps that help your small business stand out from the competition. Here are five tips to help set any small business apart:
1. Focus on your target market
When it comes to your ideal customer base, the more specific you can be about your customer base, the better. Being able to accurately describe your target market will give potential customers the opportunity to identify with your business. For example, if you can narrow your potential customer base from “high school students” to “high school students who play sports,” you’ll not only be able to generate more targeted marketing campaigns, but you’ll also let those students know that your product was made specifically for them. for them. This will lead to more customer retention in the long run.
2. Do something different
Pick five of your competitors and take a look at their marketing strategies. Do you see any common ground? If so, this could be the perfect opportunity to differentiate yourself by taking what you know about your competitors and doing something different. For example, if all of your competitors are using a medium to promote their product, such as billboards or television commercials, you may want to take the opportunity to use online marketing or radio advertising. It could be the case that your product is exposed to a new potential customer base that your competitors have not yet reached.
3. Keep a good blog
Enough cannot be said about how helpful it can be to complement your business website with a good blog. On the one hand, it gives your customers the opportunity to see what’s new in your business. But other than that, keeping your blogs constantly updated sends a signal to search engines like Google that your website has current and relevant information. And simply put, search engines love relevant information. Therefore, blogs kill two birds with one stone; They keep your customers interested in your product while improving your search engine rankings.
4. Be bilingual
A common flaw of many small businesses is that they do not provide methods of communication with their non-English speaking clientele. In an increasingly globalized world, not having multilingual speakers in your business could hold you back greatly. Be sure to not only look for bilingual or multilingual employees, but also consider adding pages to your company website written in other languages. Doing so will surely increase and diversify your customer base.
5. Create something viral
Online marketing masters have already seen their profits skyrocket after creating content that goes viral. It could be a funny jingle in a commercial, an infographic that becomes the talk of blogs and forums all over the internet, or a cute video that you host online and spreads quickly. Websites like YouTube, Twitter, Facebook, Reddit, and other such sites have changed the way customers view businesses and how they market their products. Simply put, creating viral content is arguably one of the most effective marketing strategies of the 21st century.